Why spend money on a business coach in a national recession?

By Leah Durrant on November 30th, 2023

According to the National Hair and Beauty Federation (NHBF), the hairdressing industry has been one of the hardest hit by rising energy bills. As salons consider their budgets, salon owner Leah Durrant explains why a salon mentor could be the soundest investment salons could make this year.

Leah says, “This industry has certainly seen its fair share of challenges in the last few years. We have all had to become more adaptable and creative with how we run our businesses. People often ask me why I invest so much money in coaches when I am a coach myself and have been in business for 18 years. I tell them that I cannot grow on my own. We all need guidance from people who have walked the path before. Someone who is not emotionally invested in your business and someone who has a non-bias perspective.”

Leah says that a business coach will be able to look at your salon with fresh eyes, often from a client or team members’ point of view. And, with this type of support and guidance, you are less likely to make costly mistakes and reach your goals faster. 

“When salons are feeling the pinch, a business coach can assess your margins and help you to make changes that will positively impact your business, while also supporting your long-term goals. Thriving, not just surviving is the goal. With the money I have invested in mentoring, I have saved both time and cash to achieve what I need to support my salon business.”

Leah also believes that being held accountable is a great way to ensure you are moving forward with your plans. She says that a business coach will help you stay on track.

“It’s sometimes lonely being the boss and so having someone to make you accountable to get things done every week really helps me to keep my focus. Just like paying for a personal trainer, you are more committed to showing up for a real person, rather than holding a gym membership where no one cares if you’re there or not.”

Building a community of like minded people is also something that Leah feels a good business coach can support.

“My coach has helped me to grow in confidence and to realise my ability. Having someone to share ideas with, in a non-judgemental environment, and receiving feedback and advice has given me the boost that I need to harness my potential as a salon owner. It’s like having your own cheer leader! 

Leah says that through coaching she has surrounded herself with a community of people who have the same ambitions as she does. 

“We support each other’s struggles and celebrate our wins. I always say, your tribe is your vibe!”

Leah Durrant

With 18 years industry experience, Leah began her career at Toni&Guy before working alongside Trevor Sorbie and managing a Gina Conway Aveda Salon in London. In 2010, Leah opened Leah Durrant Hair in Chertsey which has gone on to win multiple accolades, including Outstanding Salon of the Year at the English Hair and Beauty Awards 2023. Leah also provides mentoring for salon owners and hairdressers.

All articles by Leah Durrant

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