Starting and running a successful salon is an exciting journey with its fair share of challenges, growth, and valuable lessons. Meet Christopher Laird and Emma-Louise Cantwell, who, at just 23 and 24, opened the stunning 150-sqm November Collective salon just outside Edinburgh.
Fast forward almost two years, and they’re well on their way to reaching a £1 million turnover. But, like any adventure, it hasn’t all been smooth sailing. We caught up with Christopher and Emma-Louise to learn from their first-hand experiences, glean some invaluable insights, and hear about the business advice they wish they had when they started their salon venture…
Give yourself breathing room
Seriously, make sure you’ve got a gap between leaving your old job and diving headfirst into salon life. It’s like a buffer zone for your sanity.
Work smarter, not just harder
Right from the start, schedule some quality time to actually work on the business, not just get lost in the day-to-day. It’s essential for future growth.
team power
You know what’s an even better feeling than being the most in-demand stylist in town? Making your whole team shine. Invest time in them, and you’ll find it way easier to step back when needed.
prepare for the unexpected
Think you’re ready? Think again. Dive deep into all the business nitty-gritty – VAT, taxes, employment laws, HR. You might know a lot, but trust us, there’s always more. And investing in yourself? It’s a money-saving, money-making secret.
price it right
Determine your worth and calculate prices based on a thorough breakdown of costs plus a reasonable profit margin. Don’t get caught up in what others charge. Your salon, your rules.
set your ground rules
Clear processes and policies are essential – from stock management, cancellation policies, annual leave requests, the dress code for your team – the works. And then, make sure everyone’s on the same page – this way there’s no room for error.
self-care isn’t selfish
Don’t be a superhero who ignores the signs of burnout – a healthy you is essential for a healthy business.
change is your good
If things aren’t clicking, don’t be stubborn. Embrace change. Whether it’s systems, social media tactics, or team strategies – be ready to pivot.
money, money, money
Have some extra stashed away. Opening a salon takes more money than you’d think, even if your budget’s super healthy. A little backup can save the day.
Christopher and Emma-Louise’s experience with November Collective shows the grit and knowledge needed to succeed in the salon industry. Their honest advice can be a guiding star for aspiring salon owners, offering valuable insights for building strong, long-lasting businesses.
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