How do you choose the best treatments to offer in your hair or beauty salon?

At my salons, Si Belle Beauty, I have personally introduced some incredible treatments which have launched really well but I’ve also added treatments that haven’t brought me enough interest, enough money, enough profit. Knowing if a treatment service will return good profit quickly and give you a return on investment is essential, especially if you have staff. It’s really important to look at the whole picture and assess how much money you’re actually making after product and training costs.

The next point that will influence your decision is client needs and wants. Just because your social media following shows an interest in a new treatment, it doesn’t mean that you should introduce it. It’s important that you actually ask your clients directly – the clients that earn you money, the clients that actually visit every two or three weeks. You’re probably going to pick up new clients by introducing new treatments but you’ve got to keep a strong focus on your existing clients; it’s so much more profitable and cheaper to retain them! I recommend that you take time to really understand why your client wants a new service, how it’s going to help them and how they heard about it, because it will help you market the treatment. It’s going to help you relieve those pain points for customers and show how you can help them reduce those problems within their lives, their bodies and in their beauty regimes.

In summary, really understand the treatments and get feedback from other businesses that you have connections with which offer that treatment. It’s worth a chat because they might promote the treatment on their social media but when you actually talk to them, they might admit that they regret bringing it in. They might share that the initial investment was large and that they have not seen a return, or that they didn’t try the treatment themselves before committing and actually it isn’t very enjoyable.

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Lois Williamson

Lois became a Salon Owner at just 19 years old. She provides a range of treatments and aesthetic procedures. Working alongside award winning brand, KG Professional providing fully accredited beauty courses. Lois is also a Salon Gold Superstar.

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