Easy strategies to elevate your marketing game!

By Katie Godfrey on February 16th, 2024

Katie Godfrey is the beauty entrepreneur behind a number of successful businesses and one of our go-to Salon Gold business mentors. As a small business owner herself, these are her top tips for winning at marketing this year.

Right now in the beauty world, the latest discussions are all to do with marketing. What exactly is marketing and what are the easier ways to do this when you’re a small business owner. Here are some key insights to help boost your beauty and hair businesses.

Marketing is an ongoing necessity for business growth, especially in an industry where competition is continuously on the rise. If we don’t do it, and do it well, we are going to get left behind. Here are some ways to get started:

Revamped email marketing

Email marketing remains a powerful tool. If you’re not leveraging your salon software to send personalised emails, it’s time to start. Beyond sales and offers, use emails to build a personal connection. Share updates, tips, after-care advice, and celebrate successes. Move beyond traditional newsletters to create engaging content that resonates with your clients.

Strategic social media

While social media is a go-to for many businesses, don’t forget about diversifying your marketing channels. Tailor your social media strategy based on your audience. If your existing clients follow you, focus on more than just treatments. For potential new clients, emphasise your salon’s offerings. Interact with your followers using polls, question boxes, quizzes, and other tools. Make your social media platforms genuinely social to build a strong online community.

Connect with complimentary businesses

Capitalise on the trend of supporting local businesses. Look at businesses with a similar target audience and explore collaboration opportunities. For instance, a makeup artist can partner with a local beautician, or a beauty salon can collaborate with a nearby florist. Joint promotions, cross-promotional social media activities, competitions, and charity events can be effective ways to grow both businesses. Think creatively to form meaningful partnerships.

call to action

Whether through social media posts or traditional marketing, always include a clear call to action. Guide your audience on what steps to take next. This could be booking an appointment, participating in a competition, or exploring a new service. Directing your audience enhances engagement and increases the likelihood of conversion.

Remember, building trust takes time. Clients typically need to encounter your brand 7 to 14 times before deciding to engage with your business. Implementing these strategies will help you connect with potential clients more frequently, expediting the trust-building process.

If you would like to hear more marketing tips and tricks, come to my in person live event in April. See here for more information.


Best of luck, and I would love to hear about your experiences applying these marketing tips.

Katie Godfrey
Business Strategist and Mentor


Katie Godfrey

Katie Godfrey is proud owner and director of KG Salon. KG is a multi award winning beauty salon based in Barton Le Clay, Bedfordshire which has been established since 2009. Katie also owns KG Professional which is a beauty training academy across the UK and product range that specialise in eyelash extensions, lash lift and brow lamination. Katie opened her first business at just 18 years old and has since grown to become a Business Mentor and entrepreneur.

All articles by Katie Godfrey

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