Do these 8 things now for business success in 2024!

By Katie Godfrey on November 29th, 2023

Katie Godfrey is the beauty entrepreneur behind a number of successful businesses and one of our go-to Salon Gold business mentors. Follow her 8 step strategy checklist now to ensure your beauty business is ready for 2024.

If you follow me on social media, you would have seen the big planning day I had recently; we do this every year and it’s so Important to do this as a business owner, no matter how big or small your company is. 

As we’re in December, we’re so close to touching 2024 and have a golden opportunity to set the stage for success. In a forever growing and evolving industry, a well thought out plan is not just a roadmap but a must have tool for growth in your business. 

Let me give you a quick guide on how to create a strategic plan:

Reflect on 2023
Look at what happened during this year. What worked well? What didn’t work well? What treatments were a hit and what maybe wasn’t as successful. What was the weaknesses and strengths of the year. Understanding the past sets the foundations for decision-making in the future.

Have clear objectives
Figure out measurable, achievable, and relevant objectives for 2024. Whether that’s increasing revenue, expanding your clientele, bringing in new services, or upping your customer service game, having clear goals will guide your beauty businesses efforts and keep everyone aligned with a vision.

Embrace Technology
Technology is everything right now and it isn’t going away. Stay savvy. Invest in salon software to streamline operations, mange appointments and analyse customer data. Also leverage social media platforms and online marketing to reach a broader audience and stay connected with clients.

Training and skill development
Prioritise education for your staff. Beauty trends evolve and clients want professionals who are well-versed in the latest techniques and products. Have regular training sessions that help your team stay ahead of the curve.

Enhance customer experience
Elevate the overall customer experience by focusing on the customer journey for your clients. Send personalised offers, have a loyalty program, and gather feedback. A happy client is not just a repeat client but will also shout about you bringing in more clients. 

Diversify services
Consider expanding your services to cater to a broader clientele. That might be bringing in a new treatment or wellness services. Maybe catering for men’s grooming or specialised treatments. Diversification can attract new clients and keep existing ones excited.

Community Engagement
Build a strong presence within your local community. Sponsor local events, collaborate with local businesses, and take part in community initiatives. Engaging with the community not only fosters goodwill but also helps in building a loyal client base. 

Financial Planning
Develop a budget that you need to hit your goals. Track expenses and set realistic revenue targets. Financial stability is crucial for the growth of your salon so have a well-managed budget. 

Creating a plan for your beauty business ready for 2024 requires a blend of reflection, innovation, and commitment. By setting clear goals and a plan your business can not only navigate the challenges of the upcoming year but also thrive and shine for a successful year ahead! 

Let me know how it goes! 

Katie Godfrey
KG Business Mentor

Katie Godfrey

Katie Godfrey is proud owner and director of KG Salon. KG is a multi award winning beauty salon based in Barton Le Clay, Bedfordshire which has been established since 2009. Katie also owns KG Professional which is a beauty training academy across the UK and product range that specialise in eyelash extensions, lash lift and brow lamination. Katie opened her first business at just 18 years old and has since grown to become a Business Mentor and entrepreneur.

All articles by Katie Godfrey

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