Christmas! Let’s get retailing in your beauty business

By Katie Godfrey on September 27th, 2023

Katie Godfrey is the beauty entrepreneur behind a number of successful businesses and one of our go-to Salon Gold business mentors. These are her tips on how to maximise Christmas retail to carry you through a quieter January.

I cannot even believe I am saying the C word…. Christmas! It might seem like ages away but it’s something we must think about in our beauty business now, otherwise, we’re going to miss the boat with all the sales we could be making.

For beauty businesses, December is always one of our busiest months but also a golden opportunity to boost sales through effective retail strategies running up to December. Selling retail in your beauty business during Christmas isn’t just a financial gain; it’s a chance to share the gift of self-care and confidence with your clients. Let’s see why retail matters and how to start selling beauty products this season.

The Importance of Retail in your Beauty Business

Retailing beauty products alongside your services can significantly enhance your business’ bottom line. Beyond the financial aspect, retailing offers several major benefits:

Customer experience

By offering retail products, you provide clients with the means to prolonging the effects of their treatments at home. This adds value to your services and keeps that client happy with the treatment results before their next appointment is due.

Brand Loyalty

When clients find products that work and can see the results of your services, they’re more likely to return to your business for both treatments and product purchases. There’s nothing better than clients just walking in for their products between appointments as an added bonus!

Extra Revenue streams

Relying solely on service income can be risky. Retailing allows you to tap into an additional revenue source that can help strengthen your business during slower periods.

exposure and awareness

Retail displays act as a silent marketing tool. They showcase your offerings and introduce clients to a wider range of products they might not have known about otherwise.

Mastering retail sales during christmas

Top up your retail range

Tailor your retail offerings to align with the holiday spirit. Consider gift sets, limited-edition products, or items with festive packaging which you can even do yourself. Add retail on your reception desks that clients can just pick up and add to their bill.

strategic displays

Create eye-catching displays that draw clients in. Group products by themes or concerns, making it easier for clients to find what they’re looking for. Also make sure everything is priced visibly so the client doesn’t have to ask along with them being able to touch the products.

educate and personalise

Train your team to provide personalised recommendations. Listen to clients’ needs and suggest products that align with their preferences. Educate them about the benefits of each product, to make confident purchase decisions. I will always let my teams test and try products so they can love them too.

gift with purchase

Offer a small gift with a minimum purchase to incentivise clients. This not only boosts sales but also encourages clients to check out more products.

Online and offline integration

Extend your retail strategy to your online platforms. Create gift guides, share skincare tips, and offer online exclusives. Encourage in-store clients to engage with your online presence for a seamless experience. You can also create an online shop so everyone on your online platforms can buy.

limited time offers

Leverage the urgency of the holiday season by offering limited-time promotions. Countdown specials, flash sales, or early-bird discounts can create a sense of excitement and prompt quicker purchasing decisions.

gift wrapping services

Make gift buying easy for your clients by offering gift-wrapping services. A beautifully wrapped product can make all the difference and encourage multiple purchases.

post-purchase follow-up

After a client makes a purchase, follow up to gather feedback and ensure they’re enjoying their products. This gesture shows your commitment to customer satisfaction.

The holiday season isn’t just about twinkling lights and hot choc for your clients; you can provide clients with the gift of self-care, while also boosting your business’s success. I would love to hear what products you are going to retail this year in your beauty business.

Katie Godfrey

Katie Godfrey is proud owner and director of KG Salon. KG is a multi award winning beauty salon based in Barton Le Clay, Bedfordshire which has been established since 2009. Katie also owns KG Professional which is a beauty training academy across the UK and product range that specialise in eyelash extensions, lash lift and brow lamination. Katie opened her first business at just 18 years old and has since grown to become a Business Mentor and entrepreneur.

All articles by Katie Godfrey

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