August 2022 Magazine
Hello there! Welcome to the very first issue of theHUB magazine. We wanted to create a digital format that will inform and inspire busy, creative professionals (that’s you!). Scroll through and click to read features from our Salon Gold Superstar mentors such as ‘Is it really worth entering awards?’. Check in with our exclusive interview with This Morning beauty presenter Keeks Reid and catch up on tips dealing with client complaints. Don’t forget to enter this month’s competition to win a premium professional shampoo and conditioner from EquiBotanics – make sure you follow @salongoldinsurance, like and comment to win.
So, we’ve made it to the midpoint of the year already. How’s it going so far? Are you are struggling with a problem in your business? Need advice but don’t know where to turn? Tell us at email@example.com and we’ll ask our Salon Gold Superstar mentors to help. Got a success to share? Then drop us an email or reach out on our FB and IG pages. theHUB is here to share your stories and celebrate your news with the rest of the Salon Gold community because together, we’re stronger!
See you in August.
The Salon Gold Members Team
EXCLUSIVE INTERVIEW: Millie Kendall OBE CEO of the British Beauty Council
CEO of the British Beauty Council, retail maven and brand creator, Millie Kendall has been instrumental in the success of cult brands including Shu Uemura, Aveda, Tweezerman, L’Occitane and Ruby & Millie. Having worked with the UK’s leading retailers, Millie has been creating and marketing beauty brands for the past 30 years. Millie was awarded an MBE in 2007 for her services to the cosmetic industry and an OBE in 2022 for services to the hair and beauty industry. Millie co-founded PR agency Brandstand Communications in 2015 followed in 2018 by the British Beauty Council, a non-profit organisation that aims to support a successful, innovative, and inclusive British beauty industry.
How do you feel the beauty industry has changed in the last 10 years?
I think a lot has changed, in terms of the services side of the business. More people are going freelance, more clients are booking online or through apps, so walk-ins aren’t as relevant and local business in towns and villages are thriving due to more people working from home. Retail is becoming more experiential and e-commerce and social selling is growing and becoming more relevant. Customers are able to shop by price more readily with their phones being the go-to place for recommendations and reviews. The internet and content creators have meant that consumers are fully aware of ingredients they require and what those ingredients do. In essence, all of the above has put the choice in the hands of the consumer and it means as an industry we have to be more transparent about what we offer customers and clients.
Which of your many roles, brands and businesses have inspired and empowered you the most and why?
All of them really! When I launched brands like She Uemura, L’Occitane and Aveda back in the ‘90s they were renegade and different and the distribution channels were unique for the time. Launching Ruby & Millie in the late ‘90s was again quite unique and had a marketing concept that had never been seen before but has become common place now. I have always had a PR agency or some form of one and now with the British Beauty Council my love of beauty and my passion for politics has led me to creating the perfect job for myself.
What do you believe are the main challenges facing the professional beauty industry in the next few years?
There are many but they aren’t insurmountable. We need to adapt. We need to look at our premises and whether we need ground floor space with shop windows any longer. In NYC hair and beauty is very rarely on the ground floor and again a lot of people book via apps and online, so the premium cost of ground floor space might not be necessary. We need to look at how to harness the freelance community without it becoming detrimental to education and training, we need to look at further education and how the new T Levels can support the in-salon work experience and we need to look at our sustainability and energy consumption. One of the other challenges facing salons is tips; with a virtually cashless society it might be worth business owners and employees looking at tipping apps like thanku. We also need to promote our industry and the jobs available within it with confidence, so they are considered desirable and lucrative, attracting the best talent the UK has to offer.
Tell me more about what the British Beauty Council does and why is it important to get involved?
We are an advocacy group that is speaking to the highest levels of government and business leaders to champion the sector but also to future-proof it. We need our workforce to join us to enable us to get the latest information about the challenges they face so that we can advocate on their behalf. Community is extremely important and I think we have proven that during covid we galvanised a previously fragmented industry and this created a turnaround in terms of the linear perception of our industry by the government.
What advice would you offer any beauty professional considering building a brand?
Building a brand takes courage firstly but it is incredibly rewarding. I would encourage people to look at our social channels and website for webinars and video content. This one is a good one for entrepreneurs to watch Elevate your business with design and branding
What’s it like to get an MBE and an OBE?
I recently got an OBE, I was awarded an MBE back in 2007 both were pretty surreal. It was more intimate this time because of Covid. It’s an absolute honour to have been recognised for services to the cosmetics industry and then hair and beauty.
Find out more about The British Beauty Council at britishbeautycouncil.com. There are three levels of membership and Associate membership is free.
How one nail artist made it in the world of fashion and editorial
Julia Babbage (@nailsby_julia_) is a busy session nail artist with a proven track record and a portfolio of work that includes stints at Fashion Week in London, Paris and NYC plus spreads in magazines such as Harper’s Bazaar and campaigns with streetwear and designer brands. Julia has held the hands of the likes of Kendall Jenner, Gillian Anderson and Rosie Huntington-Whiteley and found herself in some very celeb-soaked locations. It’s a position that lots of nail artists would love to be in and they might assume it happened by chance or luck but they would be wrong. Julia began her nail journey in 2011 she was seeking a way to earn while still being a hands-on mother to her two children.
Julia says “I knew I had to do something I was really passionate about and that was BEAUTY! I started off with nails and expanded my brand offering to more treatments. By 2014 I had built up quite a large clientele with my mobile beauty business ‘The Beauty Shak’ and I was finding myself getting overwhelmed with all the bookings and finding reliable staff was a real difficulty.” Julia decided to reframe her business and focus on quality over quantity. She started following manicurists, hair stylist, MUAs, stylists, photographers and production companies in the fashion and beauty industries on social media. “I sent out hundreds of emails and messages asking if I could be put onto their database to assist their artists or them. Out of 200 messages sent over the space of two or three days I only received seven replies. Yes seven! I felt deflated and frustrated but it made me even more determined and I hustled harder. I said YES to absolutely everything and made everything work. Three weeks later I was in New York assisting at Fashion Week!” explains Julia.
Julia went on to assist some of her favourite manicurists over the next few years as her contact list and her confidence grew and in no time secured herself her own agent.
A lot of the work in editorial shoots is unpaid but Julia valued the exposure and the opportunity to express herself creatively and the resultant images built an incredible portfolio. So, what tips can Julia offer to other artists looking to get into the world of session work? “Social Media is your biggest self-marketing platform; don’t waste your opportunities! Your personality and passion together will make you as memorable as much as your work. That will lead you to more clients and work. YOU are the brand. Practice, practice, practice and stay on trend with brands and what’s out; say YES to every opportunity you can and in time it will come back round.”
We asked you…
“Are Saturdays still your busiest day of the week?”
- 20%Yes 🤑
- 80%No 😲
Watch out for future polls on our Instagram stories and have your say!
Enter our competition
Say goodbye to the old and hello to the new. Denman are giving one of our stylish followers the chance to win a Denman Signature Styling Set. Tap the button and let us know what your go to style is when you’re feeling lazy!Tap to enter!
Psst..! Come and meet our superstars…
It’s official. We’ve got your back! Running your own business is exciting but challenging. Do you have a problem you’re wrestling with? Would you love some expert guidance on how to take your business to the next level? As a Salon Gold policyholder, you now have access to a crack team of mentors with a wealth of experience in your sector. Our Salon Gold Superstars are here to share the secrets of their success with you and pass on their knowledge to help you to maximise your potential.
So how does it work? Send your questions in to:
and your most frequently asked questions will be answered in theHUB every month.
How to keep consistency high and service times lowLois Williamson
Want to see more from our Superstars?
Come and meet the rest of the panel!
Three Personal Development Books to Give You a Boost
Pop them in your Audible library or read IRL. These three books will give you a boost and help keep you motivated.
- Choose Yourself by James Altucher. James highlights the fact that change is constant and the very best opportunity we have to respond to and take advantage of change is to invest in our primary and most valuable asset — ourselves. This book seeks to inspire and motivate the reader into developing innate skills and entrepreneurial spirit.
- The 5 Second Rule by Mel Robbins. What if the secret to having the confidence and courage to enrich your life and work is simply knowing “how” to push yourself? Using the science of habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins explains the power of a push moment. Then, she gives you one simple tool you can use to become your greatest self.
- You Are a Badass by Jen Sincero. This book takes an honest and refreshing (sometimes funny) approach to helping you create the best version of you. It’s packed with exercises that help you identify self-limiting beliefs, attitudes, and habits. By the end you’ll understand why you are how you are, how to love what you can’t change, how to change what you don’t love, and how to use The Force to kick some serious ass!
How do I know what treatments my freelance policy includes?
You can find a list of the treatments we cover as standard on our website. We cover hair, beauty, counselling and holistic professionals, so make sure you’re looking at the right page. They are also shown on your Salon Gold policy schedule.
* Images of Phillip Schofield, Alison Hammond, Holly Willoughby and Akeisha Reid courtesy of This Morning