Which of these hair trends will you be jumping on in 2024?

By Sally Learmouth on December 14th, 2023

The trend: Old money blonde

“Old Money Blonde is trending hard for winter 2024. For Old Money Blonde, think rich, warm blonde, very natural, super healthy and always expensive looking. It’s less dimensional than balayage and it’s higher maintenance, but extremely natural and classy. I use different placement techniques to get this look, a Herringbone placement pattern for a shimmery blonde result or Broken Ribbon highlights for really high impact yet still dimensional blonde. I always use Innoluxe in my lightener as it’s the best bonder and insurance for strong healthy hair during the colouring process – Old Money Blondes don’t scrimp on condition, healthy hair is what brings the luxe.”

Becki Beavan, Independent Educator & Ambassador for @originalmineral_uk   @beckibeavanhair 

The trend: bronzed amber

“2024’s take on copper, ‘Bronzed Copper’ or ‘Bronzed Amber’ is a custom auburn colour created with bronze highlights and rich lowlights to perfectly complement the wearer’s skintone. Think make-up for hair – a palette of gorgeous luxe shades that sit beautifully against each other and really turn heads. This shade will lift the spirits in winter and looks stunning against paler skin, becoming more sunkissed with bronzed skin as the summer wears on, plus it can look almost metallic in certain lights taking the copper trend to new luxurious heights.” 

Katy Grimshaw, O&M Ambassador and award winning extensions and colourist  @spectrum_one

THE TREND: WAVY LOB

“Short waved lobs are just gorgeous for 2024, perfectly balanced between effortless and chic and a canvas to show off colour – I especially love this with a perfectly seamless blonde. It’s such an easy length to wear on all hair types and face shapes and the choppier cut encourages movement and gives that cooler contemporary vibe. The key to styling is a good product base to give the hair support, I like O&M Style Guru Styling Creme as it’s moisturising but not too shiny, it gives that thicker finish with heat protection for styling in those carefree waves.”

APRIL YARDLEY, owner of My.Lab and @originalmineral_uk Ambassador  @aprilatmy.lab

 

THE TREND: WISPY BANGS

“We’ll be seeing more and more requests for texture, layers and face contouring wispy bangs. With the number of great heated tools around today clients are finding it much easier to style in cute waves around the face, which works so well with layers and wispy bangs to really open up the face and accent eyes and cheeks depending on where you style the waves. This paired with soft dimensional colour, compliments beautifully to frame the face and bring the features alive. Unlike some fringes which can be harder to wear, wispy bangs are a suit all style that elevate a cut to make it feel more contemporary.”

Brittanié Russell, Luxury private colourist and O&M ambassador @brittanierussellhair

THE TREND: HIGHLIGHTS & LOWLIGHTS

“This is one of my favourite techniques for 2024 – taking a high maintenance blonde and adding depth and dimension using a natural graduation of softly composed highlights and lowlights to create a bespoke colour tailored to the client’s skin tone and lifestyle.  Keeping depth where the sun doesn’t directly hit is important to keep the hair looking as if the colour has grown like that, resulting in your organic true hair colour to complement you as an individual.” 

Clare Pearson, Colourist, educator and @originalmineral_uk AMBASSADOR @clarepearsonhair 

THE TREND: BRIGHT BLONDE

Not ashy, not dull, just that perfect bright blonde. Seen recently on the likes of Lily Allen and Anya Taylor Joy, this is a joyous shade that lights up any room. When I’m creating a style that embraces the brightest of colours, I’m not afraid to add a drop of gold or copper to keep it bright and light reflecting. Not for the faint hearted, it’s a wow shade to lift the spirits and it’s really flattering to light up the features.

Nira Stahlberg, Freelance stylist and Creative Director, @originalmineral_uk @nirastahlberg

THE TREND: BLUNT BOB

“A blunt bob that can be worn straight, slightly textured (lived-in), or curled. It’s a carefree style, both elegant and casual. Wear it blow-dried slick for an evening out; I would recommend L’Oréal Tecni Art “Liss Control” and a small amount of Metal Detox oil to blow-dry with. Little tip: once styled, spray a small amount of hairspray onto a flat brush to control any flyaways. Wear it waved or embrace your natural texture for a daytime carefree look—think jeans, T-shirt, and blazer – use a textured spray like “L’Oréal Tecni Art Beach Wave,” let it dry naturally, or gently diffuse. The key to this haircut is that it has to be one precise straight line with zero layering.

Andrea Dorata, L’Oreal Guest Artist and owner, Dorata Salon @andreadorata

THE TREND: SHORT HAIR 

“Short hair will see a resurgence. Pixie crops and grown out buzz cuts for the brave! Still with softness, razored edges and texture for feminine feel.”

Luke Benson, Session stylist to clients including Billie Eilish, Creative Director at Luke Benson Hair @lukebensoncreative

THE TREND: COLLAR BOBS

“Bouncy, flicky, textured bobs will be the length post 2023 French Bob! Slightly more grown out but retaining the undone feel and heaviness. Incorporating a heavy fringe also works, as long as the balance works with the overall look.”

Luke Benson, Creative Director @Lukebensoncreative

THE TREND: CURLS

“Embracing natural texture is going to be a key look next year. And thinking bigger is better is the way to go…the shape doesn’t have to even be that perfect, unruly is cool so go for a shape that works and compliments face shape and lifestyle and keep it modern.”

 Luke Benson, Creative Director @lukebensonhair

THE TREND: HIGH HAIR

“Top knots, high ponytails, scruffy buns are going to be the up do of the year. Whether structured for an event or just thrown up and unruly with a modern edge. The main focus is that it is high on the head, think ‘Barbie hair has developed…’”

 Luke Benson, Creative Director @lukebensonhair

THE TREND: THE SHIXIE

“A mixture of the shag and the pixie. A soft, shorter but not too short haircut that’s great for those who are not ready to commit to short short hair! It’s soft, edgy, and easy peasy to maintain. A simple wax spray after a blow-dry will keep your style looking fresh!

 Chris Grimley, @chrisgrimley1 @fusionhairco

THE TREND: TEXTURE SWITCH UP

“A big trend for naturally textured hair is to change up your texture for night out or occasion look. Remember it will only last till your next shampoo! Using a pencil tong, prep the hair by blowing it out gently, raking your fingers through, then layering some light hairspray through the hair. Then section the hair and wrap each section around the tong until the whole head is complete, leave to cool then gently tease the curls with your fingers extra spray to finish. It creates a super sexy look!”

Chris Grimley, the Cross Cultural Curl Queen @fusionhairco

THE TREND: WET LOOK

“The wet look is actually very versatile, if we look at the celebrities who’ve rocked a wet look, they’re all different personalities and completely different in their styling. For example, Kim Kardashian wore a wet look at the Tom Ford fashion show, whereas Jennifer Garner was captured on the way to church rocking a casual wet look. Rhianna was recently pictured wearing a blunt bob cut with a middle parting in wet look style. 

Gels are most popular to create wet looks, however using a mousse as a primer is a winner to keep it in place.

Styling wise, a classic round brush blow dry will give you the volume & shape, or alternatively for a more modern version you can dry using a defuser, setting the hair into its natural wave & texture.”

 Cally Borg, salon owner @thelifestylehairstylist @callyhairsalon

Sally Learmouth

Sally is the founder of Gloss Communications which specialises in lifestyle public relations, from traditional PR across print, online and television, through to influencers and social media management, events and copywriting. Since 2005, Gloss has created hugely successful PR campaigns. Having created successful campaigns for Jack Howard, Luke Benson, Jamie Stevens, Errol Douglas, Karine Jackson, Cally Borg, Tina Hollis, Christopher Appleton, O&M, Nine Yards, Authentic Beauty Concept, Trevor Sorbie and more.

All articles by Sally Learmouth

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