Calling all colourists! Meet your new secret weapon-You won’t know how you lived without this!

By Sally Learmouth on April 22nd, 2024

What would you say if we told you there’s a new product on the market that you simply spray onto hair before colouring, and it will repair and strengthen to ensure colours penetrate and saturate more evenly, meaning you use less product, and your colour is vibrant, and beautiful? Well, form an orderly queue because no matter what colour brand you use, this is going to be your new best friend… FBR is one of those once-in-a-blue-moon innovations that pushes the industry forward, and once you try it, you won’t be able to live without it. 

Already in use by the likes of Sophia Hilton, Georgia Bell, Sarah Black at Adam Reed, Becki Beavan, Katy Grimshaw, Rachel Lomax and Heffy Wheeler among others, this wonder potion will seriously elevate your colour game.

FBR (the BR stands for Beyond Repair – we’ll leave you to work out the F!) is in Not Another Salon, owner Sophia Hilton’s words, “for that client that comes in wanting me to push their hair more then I’m comfortable – which is most of them right? The first thing I’m going to reach for is the FBR. FBR is going to make me feel safer to go the extra mile… knowing their hair is protected. I’m always going to keep this product by my side!”

Katy Grimshaw, founder of Spectrum One Extensions adds “FBR is amazing to work with when colouring hair extensions as they always have an uneven porosity due to the colouring process. FBR stabilises it and gives us an even work surface for outstanding colour results.”

We caught up with INNOluxe brand founder and hairdresser Jez Barnett to learn more about the science behind it.

“As a former hairdresser myself, I understand the difficulties in colouring porous and damaged hair and what will make our job easier. So with product development I’m always looking to formulate more and more advanced products that are simple to use, that strengthen and protect the hair, and that are cost effective for the hairdresser. Bonding products have changed the colour market, and FBR works to equalise porosity, a critical step in hair preparation. By combating cysteic acid damage caused by chemicals and physical stress, which can lead to weakened strands, frizz, colour degradation, and prevent even colour saturation, FBR ensures that hair is primed and ready for any colour transformation, even for those once considered untouchable.

“FBR uses a blend of amino acids, hydrolyzed vegetable proteins, Hemisqualane, and Amaranth to strengthen and restore weakened hair, ensuring colours penetrate and saturate more evenly, leaving hair resilient, vibrant, and beautiful.

The key ingredients are:

  • Hydrolyzed Soy & Vegetable Proteins: Enhances strength and moisture retention, providing a defence against cysteic acid-induced damage
  • Amaranth, Arginine & Itaconic Acid: Strengthens and actively battles cysteic acid damage, fortifying hair resilience and promoting vibrancy
  • Disodium EDTA: Chelating agent that combats metals contamination
  • Hemisqualane & Pro-vitamin B5: Combats frizz, colour damage, and breakage while
    thickening hair through moisture infusion, enhancing overall hair health

“You’ll see for yourself how much less colour you need to apply when using FBR, especially on curly or dry hair which otherwise really sucks in colour, meaning a higher cost for the client if you bill them for the amount of colour used, or a dent in your profit if you don’t.”

Have you tried FBR yet? Tag us into pictures of your colour results on Instagram, we’d love to see them!

INNOluxe FBR, £25, https://www.innoluxe.com/professional/shop/in-salon/fbr  @innoluxeuk 

Sally Learmouth

Sally is the founder of Gloss Communications which specialises in lifestyle public relations, from traditional PR across print, online and television, through to influencers and social media management, events and copywriting. Since 2005, Gloss has created hugely successful PR campaigns. Having created successful campaigns for Jack Howard, Luke Benson, Jamie Stevens, Errol Douglas, Karine Jackson, Cally Borg, Tina Hollis, Christopher Appleton, O&M, Nine Yards, Authentic Beauty Concept, Trevor Sorbie and more.

All articles by Sally Learmouth

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