AW collection from Angelo Seminara; three biggest blow-dry trends

By Angelo Seminara on August 31st, 2022

Here are the three biggest blow-dry trends for the coming season from four-time British Hairdresser of the Year winner and Goldwell Global Ambassador Angelo Seminara – VOLUME, TEXTURE and SHINE. These gorgeous styles have been created to showcase the perfect finish that will optimise the style.

Model Faith channels VOLUME

Angelo worked Goldwell Stylesign Ultra Volume Naturally Full through the hair with a vent brush when wet, working from roots to ends. He then blow-dried the head with the vent brush creating root lift for substantial volume. Then Angelo used medium tongs to add extra volume between roots and ends, then he finished with Goldwell Creative Texture Dry Boost.

Model Liva channels TEXTURE

After shampooing and conditioning the hair, applied Goldwell Stylesign Soft Waver and started diffusing the hair until dry. Small sections were then wound around small to medium-sized hot tongs and Angelo randomly started accentuating the natural texture and adding even more texture. The idea is to really pack in movement into natural looking texture. Angelo finished off this look with Goldwell Stylesign Creative Texture Roughman for extra definition.

Model Oli channels SHINE

This look can be achieved in different ways. The most important thing is to analyse the haircut before you start. If it’s one length you should use smaller rollers to allow a little more body in the hair. If it’s long layers, you should use slightly bigger rollers and if it’s short layers, you should use big rollers. Angelo applied Goldwell Stylesign Flat Marvel on damp hair then blow dried with a round brush. He used large tongs taking medium sized sections allowing the heat to penetrate the hair before rolling the section on a roller and locking wth a clip. Repeat all over in a brickwork pattern. Cool and release hair before gently brushing through and finishing with Goldwell Stylesign Magic Finish.

Angelo’s shopping list!


This product creates a beautiful flat, smooth and glossy finish, reduces the frizz and protects the hair from heat.


Delivers an incredible intense shine to the hair without adding too much weight.


Great on all hair lengths from short to long. Just follow the hairstyle shape and go with the feeling. Start by adding a little product and add more if needed. We want the end result to be modern and cool but still weightless and rough.


This product really controls and creates beautiful wavy hair while keeping the hair moisturised and shiny.


Perfect for fine to thick hair, it really helps to give that extra body, creating beautiful, natural volume.


This dry texture spray is super versatile and great on any type of hair, especially straight hair, to create a beautiful texture.

Angelo Seminara

Widely regarded as the most inspirational hairdresser of his generation, Angelo Seminara has been crowned British Hairdresser of the Year four times and is also three-times winner of the Grand Trophy AIPP award. As a key figure in the hair industry, Angelo Seminara has showcased his work on runways and in shows around the world. From concept to creation, Angelo Seminara is known for bringing hair to life in his stunning imagery and films.

All articles by Angelo Seminara

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