Hair extensions are big business, and with hair thinning become more widely reported there’s never been a better opportunity to offer this service to clients. From subtle pieces to thicken the hairline to full length glamorous locks, we asked Gem Schwartz, Founder of Taylor Rose Hair Extensions, how to build a clientele.
Prioritise Exceptional Customer Experience
Treat every client like a VIP—because they are! A detailed consultation helps you get to know their hair goals and lifestyle while keeping hair health the top priority. Make sure to explain the process in simple terms, provide clear aftercare instructions, and be available for follow-up questions. Clients love knowing you care beyond the appointment.
Personal touches go a long way. Send a quick message after their appointment to check in, remember small details they’ve shared, and celebrate their hair transformations with them. Happy, well-informed clients become loyal fans who spread the word.
Focus on Hair Quality
Quality is everything in the hair extension world! Invest in high-quality Remy hair with cuticle alignment to prevent tangling and ensure long-lasting results. Clients are happy to pay more when their hair stays silky smooth for months.
Offer a variety of colours and textures to match natural hair seamlessly. And don’t forget to share your knowledge—explaining why hair quality matters builds trust and positions you as the expert.
Stay Curious and Keep Learning
The hair industry never stands still, and neither should you! Stay curious and keep learning about the latest techniques and trends. Attend workshops, practice new methods, and invest in continuous education.
Sharing what you learn with your clients shows them you’re dedicated to giving them the best. Plus, staying ahead helps you find innovative ways to solve clients’ hair challenges.
Marketing: Make Sure You’re Seen
Getting noticed in a busy industry takes creativity and consistency. Remember the rule: potential clients need 12-20 touchpoints with your brand before they make a decision—especially with a luxury service like hair extensions.
Get active on social media. Post behind-the-scenes videos, before-and-after transformations, and educational content. And don’t be shy about showcasing happy clients—testimonials and word-of-mouth are your best friends.
Know Your Numbers
Running a hair extensions business isn’t just about beautiful hair—it’s about smart decisions too. Track your income, expenses, and profit margins regularly. Stick to the principle: “For every pound you spend, aim to make five to seven times more.”
Understanding your numbers helps you avoid overspending and stay confident when it’s time to invest in marketing or new stock.
Build a Positive Team Culture
You can’t do it all alone, and you shouldn’t have to! Surround yourself with a team that’s as passionate about hair and client care as you are. Invest in their training, celebrate their wins, and create a positive environment where everyone feels valued.
When your team loves their work, your clients feel it—and that makes all the difference.
Building a successful hair extensions business is a journey of creativity, connection, and growth. Focus on delivering exceptional results, stay curious, and keep your clients’ happiness at the heart of everything you do. With passion, perseverance, and a little bit of marketing magic, you’ll be well on your way to creating a thriving, trusted business.
https://www.taylorrosehairandbeauty.com/
