Laser hair removal, hydro facials, and microneedling are some of the fastest-growing treatments in the aesthetics industry. Many salon and clinic owners invest tens of thousands of pounds in the latest machines, hoping to create a new income stream and stay ahead of competitors.
But the problem is too many of those machines end up gathering dust in the corner of a treatment room.
It usually comes down to three things:
Lack of recognised qualifications
Standard manufacturer training is rarely enough. Therapists leave feeling underconfident, unsure of protocols, and unable to build trust with clients. Clients sense this, and when results aren’t consistent, they simply don’t return.
No business strategy
Buying the machine is only step one. Without a clear launch plan, pricing strategy, and client acquisition process, it becomes incredibly hard to make the investment back quickly.
Changing regulations
With new regulations coming up, and uncertainty around exactly what they will look like, it’s never been more important to make sure you are fully qualified and compliant. Business owners who invest in recognised qualifications now will be better protected in the long term.
If you’re considering investing in advanced technology, here are some tips to make sure your purchase pays off:
- Check the training: Make sure the qualification you receive is industry-recognised (such as VTCT). This not only boosts your confidence but also reassures your clients.
- Focus on protocols: Ask about in-depth treatment protocols and troubleshooting, not just the basics. The more confident you are, the better the client experience.
- Have a launch plan: Don’t just add the treatment to your menu—create a dedicated marketing campaign, pricing structure, and packages that make it easy for clients to say yes.
- Calculate ROI before you buy: Know exactly how many treatments you’ll need to sell to cover your costs. This helps you set realistic targets.
- Stay ahead of regulations: Don’t cut corners. If your training isn’t recognised, you may find yourself on the wrong side of compliance when new legislation comes in.
A New Way Forward
The good news is, the industry is finally catching up. I’ve recently partnered with Contour Group and Chelsea from Dermalase to launch a package that gives professionals not just the machine, but everything they need to succeed:
- A state-of-the-art device(laser, hydro facial, microneedling etc)
- A full VTCT qualificationor tailored Dermalase masterclass
- A 1-2-1 business strategy call with meand a six-month roadmap to launch profitably
This combination means salon and clinic owners can feel confident they’re offering the highest standards of treatment and that they have the right strategy to make their investment back quickly.
For the first time in the industry, machine manufacturers are offering recognised qualifications and business support as part of the package, saving owners thousands of pounds and giving them a massive head start.
Because the truth is, investing in the latest technology isn’t just about the machine. It’s about making sure you and your business are set up to deliver the best results, for your clients, your reputation, and your long-term security.
www.kgbusinessmentor.com / www.instagram.com/kg_katiegodfrey
