Collaborating with charities

By Katie Godfrey on December 27th, 2022

New year, new start! This is a time for you to re-look at what you have coming up for 2023. Have you finalised your marketing plan and have you added on there “collaborating with charities”?

It’s always a really good idea to raise money for charity and work closely with local ones. Giving back is essential and I strongly believe the more you give and help others, you will get in return in other ways.

Yes business is tough right now and we need every penny we can get. But supporting others that are much more in need than us can raise awareness for them and, in return, your business too. That local charity will have a following and will share what you are doing to help raise money for them. This builds your brand awareness in your local area.

Clients will always love knowing that the money they spend in your business is also being used to help others. It makes them feel like they are contributing to the better good too. Clients are more likely to visit your salon over anyone else’s if there’s a good cause involved.

Nowadays social media is so involved in our day to day lives, reaching people nationally, that we often forget the power of connecting with other local business, charities and people. The power of local is that you can connect with a much larger scale of potential clients if you are collaborating with others. They will have a whole new audience that might not even be aware of your business.

What charities could you collaborate with?

In my salon and training academy when we do any fundraising, we get the team involved. Some staff members might have a charity close to their hearts that you might want to support.

You can change up the charities you work with. You don’t have to stick with the same one. You could have one you focus on and always stay with. Or you might help a different charity every quarter and have 4 fundraising events a year.

Ideas you can use within your business:

Think of the time of year you are doing the fundraising. For example, at Christmas my salon put together a beautiful large hamper and clients bought raffle tickets to win it. Because it was Christmas, it was cold and it’s the time of giving, we gave 100% of the money raised to a local homeless charity called Noah’s.

In the school holidays we will have an ear piecing marathon while the children are off school and give a percentage to a local children’s charity.

You can also support the bigger charities and take part in national fundraising events like MacMillan’s coffee morning and get baking as a team – also fun for social.

To start implementing this into your business you need to:

– Work with your team and see what charities you would like to work with
– Decide how many events you want to do a year
– Get them in your marketing plan so you know what’s coming up and exactly what you’re doing.

Happy fundraising! If you need any extra support or ideas in this area, just give me a shout.

Katie Godfrey

Insta: kg_katiegodfrey

Katie Godfrey

Katie Godfrey is proud owner and director of KG Salon. KG is a multi award winning beauty salon based in Barton Le Clay, Bedfordshire which has been established since 2009. Katie also owns KG Professional which is a beauty training academy across the UK and product range that specialise in eyelash extensions, lash lift and brow lamination. Katie opened her first business at just 18 years old and has since grown to become a Business Mentor and entrepreneur.

All articles by Katie Godfrey

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