We LOVE our growing community and so we’re sharing your stories to introduce you to each other. This month say hello to a member of the community, Natalie Farrow.
“I own Golden Triangle Nails which opened in Norwich in 2016. The name comes from my home-based salon being in the “golden triangle” of Norwich. My interest in nails started from a young age but didn’t become my profession until later in life after I had my first daughter. The focus and determination that being a parent had given me, provided the inspiration to turn my interest into a career. With a lot of salons in Norwich I was worried about starting a business in a competitive City but faith and determination kept me motivated. The business soon picked up and word was spreading about my small business. I have always had an interest in art and being creative, so this really complemented the artistic approach needed to become a successful nail technician. Creating freehand nail art is an absolute passion of mine and I pride myself on the designs I produce.
During the many lockdowns I found it a real struggle. I missed my work but also the one-to-one interaction with my clients. The rapport you build with each client is essential, therefore losing this created a massive gap in my life during a difficult time which tested me mentally. During the first lockdown I spent my time perfecting nail art techniques and taking part in lots of nail art tutorials. I loved that I could still do what I enjoyed whilst everyone struggled globally with various economic challenges. My nail art board was produced throughout this lockdown and now has pride of place in my salon.
By the time the second lockdown came around I knew I needed to carry on with my passion for nails and offer something extra to my clients. It was then that I decided to start the second part of my business, Press On Nails. New and existing client feedback on this product introduction went down an absolute storm, with clients being able to enjoy new nail designs without leaving the house. These are still very popular today especially with people who do not live in close proximity to Norwich or for re-usable one-off occasions. For me this is something positive that came out of the many months of uncertainty within the constantly evolving pandemic. Now that normal working conditions have resumed, business has been fantastic. I know this isn’t the case for everyone, so I am truly grateful for everyone who has supported me in any way that they can. My small business is booming and I couldn’t be happier. I now see more clients than ever and my nail art flair is stronger than ever. I am continuing to learn new skills and processes to improve the services my clients receive, to ensure I stay ahead of the competition while ensuring not only new, but especially each existing client, feels valued. Golden Triangle Nails uses builder gels and gel polish on natural nails only by focusing on this particular target market I can ensure my results are consistent and reliable.
I am still as in love with my job now as ever. Thank you to everyone who supports me, you are keeping my dream alive!”
To introduce yourself and your business to the Salon Gold Community just drop us a line at members@salongold.co.uk.
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