Are you missing connection as a business owner?

By Katie Godfrey on March 1st, 2024

Katie Godfrey is the beauty entrepreneur behind a number of successful businesses and one of our go-to Salon Gold business mentors. This month she explores the benefits of in-person connections.

This year everyone is craving connection. After the last few years of the C word, being careful and slowly building back up, people are ready more than ever to get out again. 

Our businesses are starting to get back to the normal highs and clients are loving the experience of being back in the salon. I don’t know about you, but a lot of our clients after Covid narrowed their treatments down. If they used to have two or three treatments, they came back to just having one treatment. But this is changing drastically, and clients are having several treatments again, which means business is on the up! 

But it’s not just clients wanting connection again. It’s us business owners. We are starting to see the exhibitions getting busier again, networking opportunities, events being planned and retreats. In January I hosted my first ever business retreat in Marrakesh, for those that are part of my 12-month mastermind. We had the most incredible 3 days learning, being inspired and having a load of fun. But what did everyone love the most? The connection! The chat between each other with someone that “just gets it” and making new friendships.

It’s lonely being in business. Sometimes I think even more so in the beauty, hair, and aesthetic space. Friends, family, and teams don’t understand our day to day. The stresses of running a business, trying to get clients through the door and the worry about the ever-growing overheads. So can you imagine being surrounded with people just like YOU. Also, the buzz and motivation everyone had when they got home to grow their business and put everything they learnt into action. It was POWERFUL.

If you’re not currently spending time with anyone else within the industry or have a network to bounce off, I highly recommend you do something to change this. It’s a game changer for you both personally and to strengthen your business.

Where can you get that in person connection? 

Join a membership

There are many memberships out there that help you be part of a whole community that can support you daily, plus learn. I started my membership during Covid and it’s still going strong today. Some businesses joined the first day we launched. People have had support when they feel like they are alone and it’s a safe space to offload.

Go to networking events

There are local breakfast meet ups everywhere, where you can connect with other businesses in the area. These are good to gain clients into your business through referrals and build up your local network. You’ll often find women only networking groups as well which are good for word-of-mouth referrals.

Go to the industry exhibitions across the country

It’s an opportunity to keep up to date with industry trends but also you can network with brands and meet up with those you have built relationships with online.

Book onto an event!

You really get that in-person connection and buzz when you go to one. Last year I spoke at many events and each one I attended was fabulous. A day of learning to go away and implement into your business, having chats and building relationships with likeminded people, and we can’t forget the content you can get for your socials too. I’m hosting my live event next month on 28th April called “Marketing Made Easy” sponsored by Phorest Software. I would love to see you there! 

Doing things like the above can feel scary and out of your comfort zone, but giving yourself a little push to even do one thing will make a big difference to the connection you feel this year as well as pushing your business. Give it a go.

@kg_katiegodfrey

Katie Godfrey

Katie Godfrey is proud owner and director of KG Salon. KG is a multi award winning beauty salon based in Barton Le Clay, Bedfordshire which has been established since 2009. Katie also owns KG Professional which is a beauty training academy across the UK and product range that specialise in eyelash extensions, lash lift and brow lamination. Katie opened her first business at just 18 years old and has since grown to become a Business Mentor and entrepreneur.

All articles by Katie Godfrey

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