Glowing with Pride: How Insurance Helps your Tanning Business Succeed

Dean Laming ACIIBy Dean Laming on May 2nd, 2019

When it comes to starting your own tanning business, there are a whole host of benefits. Not only will you make a career from doing what you love whilst making people happy, but being your own boss means you can call the shots. There’s the flexibility to work as and when suits you, not to mention the financial benefits too. Having your own business also opens up the chance to make more money than you could make as an employee.

On top of this, the self-tanning industry continues to grow due to celebrity influencers and sunless tanning providing a safer alternative to the risks of the sun. There are even new trends and markets opening up that your business can capture on. More young men are opting for that bronzed glow with 21% of 16-24-year-olds using a sunbed or tanning salon.

Unfortunately, there are risks too, from surprise expenses to unexpected accidents. However, with the right insurance, your future can glow as brightly as your clients.

What services will your tanning business offer?

Achieving a golden glow is the end goal for your clients, however it’s important to cater to their different individual needs. Your clients might want to know what options are available to them so it’s important to consider what services you want to offer.

Spray tanning might seem like an obvious choice, and rightly so. An increased number of consumers are becoming aware of the dangers associated with long-term sun exposure, highlights. This shift in attitude means many of your clients might be looking for a safer alternative to traditional sunbeds, making spray tans a good option.

A good quality spray tan that creates a sun-kissed glow will not only be popular amongst tanning fanatics, but will also appeal to those who struggle with self-tanning. A professional spray tan can help clients who have fallen victim to patchy self-tan know they will achieve an all-over bronzed glow.

However, despite the known risks of UV rays, reported Mintel’s findings that 10% of UK consumers aged 25-44 used a sunbed between September 2016 and 2017. Whilst sunbeds have their concerns, they can be beneficial to clients whose skin is sensitive to tan. There are even health benefits to using sunbeds for example helping to clear up eczema.

What equipment do you need to get started?

The beauty of starting your own tanning business is that you can make it convenient to you, so you can choose what services you want to offer to clients and customers.

With some services, however there are some pieces that are key. For example, essential spray tanning machinery includes a spray tan mist machine and a spray tanning cubicle. If you choose to go mobile you will need a pop-up spray tanning cubicle.

Though spray tanning solution is a given, there are other items you should stock up on. This includes disposables such as hair nets and thongs for clients. Likewise, as a tanning therapist you will need latex gloves, wipes and any preparation essentials. You might wish to buy in bulk, if it works out you’ll save cash over time.

Investing in good quality equipment will go a long way in helping the success of your tanning business but keep in mind the resources you have available. For example, new sunbeds cost on average £7000.Though spray tanning kits can come with a lower price tag, they do need replenishing for example with lotion.

You might choose to sell products to customers as well. This is a great way to generate another stream of revenue. Stocking self-tan products might appeal to any clients looking to maintain or upkeep their tan. Offering other products such as moisturisers can offer a full-service experience for clients.

What’s more, selling products from your salon might also encourage walk-in business. This is another way you can generate new clients.

What insurance does your tanning business need?

Unfortunately, no matter how careful you are, there is always the risk that something could go wrong. The right insurance, however, will help to keep you, your business and everything you have worked for protected.

Not only can equipment be a major financial investment to your tanning business, it is also key to your day-to-day activities. There is the risk of damaging or losing equipment, even products you stock could be stolen – so contents cover and stock cover really are a no brainer.

A spray tanning business means you will come into contact with members of the public, therefore taking out public liability insurance is recommended. It can protect you against compensation claims for injury or damage made by clients and customers or even suppliers. Injuries can come from all sources, such as a wet floor or a trailing wire cable.

Should a client have a bad reaction to your tanning treatment, it is possible they could make a claim against you. Here is where spray tanning insurance is important with treatment liability helping to cover any financial costs.

There’s every chance that you will need more than one pair of hands while you’re busy with treatments, such as a receptionist to greet clients and customers. If you choose to hire staff, then employer’s liability is another legal requirement.

However, you should never underestimate the risks or harm that could come to your employees as a result of your salon. For example, if your employee falls ill or is injured as a result of your business, they could make a claim against you. However, with employer’s liability, you are protected – and this can go a long way when it comes to any financial claims.

Insurance can help you with the legal side of things, as well as the financial side. But it can also help to save and manage your business’s reputation.

Our tanning insurance for salons can be personalised to suit your business’s needs. When you call us on 020 8655 0444, we can give you peace of mind with an insurance policy tailored to you and your tanning business.

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