A Winning Mindset To Grow Your Hair Salon Business

By Salon Gold on June 25th, 2021

Award-winning salon owner Caroline Sanderson heads up the Salon Jedi Coaching Academy, and is author of a new book, ‘The Ultimate Business Bible for Ambitious Salon Owners’ available on Amazon. Caroline’s latest awards include Most Wanted Business Thinker and BHBA Salon of the Year 1, but things weren’t always so rosy – she was on the brink of closing her salon doors back in 2009 before she turned it around using mindset and marketing strategies. Caroline’s Mindful Salon Source Code Course is now the only CPD accredited mindset course in the world.

Fixed Mindset VS Growth Mindset

Our mindset is the biggest contributing factor to how we view situations and run our day-to-day tasks. Deeply rooted in our subconscious, it’s created over the days, weeks, months and years of our lives. A lot of it is controlled by our subconscious limiting beliefs, which we are often completely unaware of until we start focusing our attention on our mindset. Having pulled my business back from the brink of closure during the recession, I have learned and taught hair professionals across the world the importance of mindset when tackling life issues head on. We carry so many unconscious beliefs about ourselves, many of which were put in place when we were children and still affect us to this day. Our beliefs can become limiting, causing us to blame others and ourselves when things don’t go to plan. Another major factor in your mindset is fear. The trouble with fear is that it leads you to make bad decisions, or avoid making any decisions at all. For example, you might fear confrontation, which in turn means you’re scared of dealing with difficult team members, taking control of your salon and leading your team. Avoiding awkward situations in this way leaves you feeling out of control, with a continued cycle of no resolution. This is a fixed mindset. A growth mindset is when you truly believe what you’re capable of, which is therefore reflected in your business. In comparison to a fixed mindset where you disempower yourself, a growth mindset makes no excuses to go after goals. But what can you do to change your mindset? I have listed below just a few:

Take control: Clarify your vision

What I encourage you to do is make the choice to break free of your uncomfortable ‘comfort zone’. Yes, this may cause some short-term pain, but when you make a choice and come out the other side, you’ll be amazed at what you’re capable of. I always say it’s better to endure the short-term pain for the long-term gain. You can then take baby steps towards your broader vision each day, but to do that you need to have a strong vision in the first place.

Focus on long-term gain

Don’t make rash decisions in order to get a quick fix, especially when it comes to your business. For example, you may be short staffed, so the short-term gain is to hire someone based on skills alone as quickly as possible, even if your gut tells you they may not be the right fit for your salon. Know your worth and the vision you’re working towards. Endure the short-term pain, accept you will be short staffed for a little while longer, and reap the rewards of long-term gain by hiring someone who is a true asset to your team.

Be persistent

This is one of the most important elements of mindset and a huge part of what I teach at Salon Jedi Academy. Take consistent action every day, and although in life we get knocked off track, a growth mindset ensures you get back up again and move forward in a solution-focused way. Caroline Sanderson has launched her new, free online portal, ‘The Hub’, aimed at hair professionals across the globe. Head of the Salon Jedi Coaching Academy, Caroline is now offering this free hub to provide her expertise on business strategies, marketing and more through online courses, eBooks and cheat sheets. Sign up now: https://academy.salonjedimarketing.com

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