From vampire facials and snail slime serum to snake massages and ramen baths, the world of hair and beauty has seen some truly wild trends take hold in the past few years. But as new technologies and social media movements take the industry by storm, there’s always a new beauty craze just around the corner.
As a salon owner, these are the kinds of trending topics that you ought to be tapped into to stay ahead of the game. Whether you specialise in skincare, haircare or wellness treatments, there are plenty of procedures that you could be offering in 2023 to attract new clients and evolve your business.
Without further ado, let’s discuss the top beauty salon services that you need to be eyeing up for a successful 2023.
1. Hair botox
Yes, you read that correctly: one of the top tress-taming treatments for 2023 is hair botox. But despite the name, the procedure doesn’t involve any sharp needles — and no actual botox.
Unlike the application of the face-freezing neurotoxin, hair botox is a non-invasive, painless procedure that can revitalise damaged or weathered hair. The treatment coats your strands with nourishing conditioner, filling in individual fibres to give the impression of fuller, smoother locks. Using ingredients such as caviar oil, keratin, E-vitamins and collagen, hair botox promises to improve texture, restore split ends and reduce frizz for up to six months.
2. Lymphatic facials
The lymphatic system is a wide-reaching network of vessels which connects the body’s lymph nodes — small structures found in the neck, armpits, core and groin — and filter unhealthy toxins from the blood. Certain massage techniques are able to stimulate the lymphatic system to start draining waste and delivering important nutrients to the body’s tissues.
Lymphatic facial massages are growing in popularity to reduce excess puffiness and promote circulation, leading to sculpted cheekbones and a radiant complexion, according to mindbodygreen.
3. IV skincare
Good skincare starts from within — and as intravenous infusion treatments continue to grow in popularity, some clinics are starting to offer skin-specific drips to get clients glowing from the inside out. Skincare IVs are packed with naturally occurring antioxidants such as vitamin C, collagen and glutathione. The latter is a natural molecule purported to support detoxification and prevent melanin production, leading to a brighter complexion.
IV skincare drips can therefore help with a range of cosmetic skin complaints, so explains IV Boost UK, such as:
- Dark spots from acne scarring
- Sun-damaged skin
- Hyperpigmentation and Melasma
- Uneven skin
4. Scalp exfoliation
All too often, services in a hair salon start and end with treatments for the luscious locks themselves. However, creating and maintaining a beautiful head of hair involves the scalp, too. Experts say that interest in scalp care is on the rise, with ‘scalp treatment’ averaging a monthly search value of 162,300 in 2022.
Chemical exfoliation for the scalp makes use of many of the same ingredients involved in facial exfoliation, including salicylic acid and lactic acid, which are cropping up more in specialist shampoos and scalp treatments. Exfoliation can revitalise skin cell turnover and remove excess toxins to promote healthy growth, unclogging the follicle of dandruff, oils and old hair products.
5. Laser therapy
Laser treatment might sound like a futuristic skincare breakthrough, but the tech has been around for a few years now. However, influencers lasering up on social media sites like Instagram and TikTok have recently popularised various iterations of the treatment. ‘Carbon peel’ lasers are one sought-after solution, according to Harper’s Bazaar, as the “lasers of choice for resurfacing the skin to improve overall skin texture and tone, as well as for scarring – be it from acne, trauma or surgery.”
Laser treatments can produce powerful results with minimal invasiveness, and many clients report little more than a mild prickling sensation on the skin.
Final thoughts
By incorporating an array of buzzy new hair and beauty treatments alongside your core salon offering, you can ensure that you ride any waves of interest that crest in 2023, bringing in new customers and keeping your existing ones engaged.
For each new procedure you consider adding to your repertoire, you’ll need to ensure that you are adequately covered by your insurance plan. If you’re looking to extend your beauty salon services in 2023, learn more about Salon Gold’s specialist treatment policies here.
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