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World Leading Hair Brand, Great Lengths Announces New Service Offering


World leader in ethical, premium human hair extensions, Great Lengths, has recently unveiled their latest Campaign, HAIR LIKE YOU.

The latest range focuses on their core target demographic and presents them with a completely bespoke service to each individual.

Fabio Massimo Antonino, CEO of Great Lengths International said, “We want to become an effective enabler to let women finally have the hair they deserve. We have brought it right back to Italy, where Great Lengths originates, to create a beautiful new campaign which will portray the new path we are taking our clients down in 2019”.

The aim of the brand is to educate customers about how extensions can help provide a natural enhancement and address common hair problems, creating results which can no longer be achieved with natural hair.

The campaign promises to help restore the look of what has been lost, naturally, with 100% human hair extensions which are ethically sourced, and help women feel more confident.

Through this new approach, Great Lengths aims to change the concept of extensions in the mind of the consumer by making hair extensions appealing to every woman.

Joscelin McCourt, CEO for Great Lengths UK & Ireland, said: “We continue to receive feedback from our stylists about Great Lengths enabling their clients to feel more positive in themselves restoring confidence, through natural and subtle bespoke enhancements.

The new campaign is about resonating with our current clients and future clients, as well as our salons and stylists, so they recognise that with Great Lengths, natural and beautiful hair and styles can be achieved every day”.

More and more clients are turning to Great Lengths to help combat real hair issues including thinning hair, filling sparse areas, adding volume and also colour and depth without causing damage to the hair with chemicals and dyes.

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