Rush Hair has announced the launch of “Colour Artists”, a new colour campaign created to celebrate the expertise of the brand’s talented stylists.
Research carried out by the Rush senior team showed the huge gap in knowledge regarding the terminology, techniques and price structures used in colour services. This new programme aims to provide transparency to customers in terms of cost, final result expectation and accessibility.
To celebrate the launch, six looks have been unveiled to showcase colour skills at Rush, shot by award-winning photographer and long-time creative collaborator, Jack Eames.
The looks include Balayage, Ombre, Highlights and Global Colour, alongside two trend-led artist looks featuring two of the Pantone colours of the year – Coral and Platinum. Each of these looks are currently available for clients.
Rush International Colour Director, Chris Williams, said: “Our new approach to colour will encapsulate artistry, quality and craftsmanship for both clients and the Rush Team. Education is an integral part of what we are doing, and each stylist will be trained by our specialists at both Rush and L’Oréal Professional.”
Alongside the Rush senior team and L’Oreal, London-based street artist Matt Small was recruited to create artwork in selected salon locations. He was tasked with capturing the art behind the colour campaign to create the logo and brand identity for the project.
Matt said: “This collaboration between artists is exactly what Rush represents – colour, vibrancy and accessibility for everyone. I love that Rush are always progressing and are all about the people, as my art is all about the people too. It was great fun to work alongside the team to bring this project together – it brings colour, life and beauty together.”
Matt has also designed a Rush Colour Artist’s “toolkit”, consisting of an apron, trolleys and tint brushes – all with a strong visual identity to create the drama and theatre of being a Rush Colour Artist.
To find out more about the brand, visit: https://www.rush.co.uk/