Redken releases new range of Shade Kickers


Leading global haircare brand, RedKen, has released its latest addition to its growing product range: 5 Shade EQ Kickers.

For customers wanting that high purity, long-lasting shade, the range boasts a direct dye formula that can be used on their own for high voltage colour or as the perfect additive to the brand’s Shades EQ Glosses.

The range includes a yellow, orange, red and violet, which can be personalised to whatever colour is desired with the right mixture of kicker and/or gloss with only 20 minutes development time.

Interestingly, the kickers do not contain brown tones, which make them excellent for enhancing shade EQ formulas. They are great for those looking to cover those stubborn greys or just fancy a hair colour change.

Redken, founded in 1931 by Paula Jane Bear, is renowned for its dominant expert hair colour, having launched their first Shades EQ in 1983 with products available in 43 countries around the world.

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