UK leading haircare expert, Matrix, has launched its latest colour range, promising to be the ultimate game changer when it comes producing bold hair colour.
Boasting a total of 12 colours, the dye comes in two technologies including a Direct Dye and Tone-on-tone both of which have no ammonia and are vegan friendly.
“From sunset gradients to passionate pinks, vivid hair is trending in a big way. When it comes to on-trend tones, SoColor Cult’s 12 ultra-vivid shades has this summer’s catwalk hair colour covered. Catapulting onto the hair colour scene last year, it allows colourists to get “truly creative,” according to Ashleigh Hodges, Artist Director for Matrix. “I love the SoColor Cult direct colours, particularly Mermaid Teal – they’re amazing to play with.”
The range includes a pixel perfect no-bleed application and washes off clear with no run off meaning all the colour is loaded on to the strand. The tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.
For more information, you can visit https://www.matrixhaircare.co.uk/hair-color/socolorcult.