Cult brand IGK Hair has officially launched in the UK through a new and exclusive partnership with Space NK.
Founded in 2016 by friends Chase Kusero, Aaron Grenia, and brothers Franck and Leo Izquierdo, IGK has quickly attracted dedicated fans and celebrity clients, including Instagram babes Sofia Richie and Tessa Thompson.
Franck Izquierdo, co-founder of IGK explains: ‘We love Space NK’s concept – they’re excited about the brand and we think it’s a perfect fit. We push the limit on what’s been done in hair and bring something different and new to the market.’
Known for their laid-back approach and cool-girl credentials, the brand quickly gained a large following on social media, with their extensive ‘Instagrammable’ products equipped with funky names from Trust Fund to Smoke & Mirrors to Jet Lag.
The products are all vegan, gluten-free, contain no sulphates or parabens, and are loaded with some of the industry’s favourite natural ingredients, including turmeric to coconut oil.
The UK has always been a stepping stone for the brand owners, as fans would raid Sephora on US holidays and pack their suitcases full of IGK products.
‘We love the attitude of the UK girls – it’s just like the IGK girl’, comments Franck. ‘They’re cool, edgy, not afraid to try new things and have a rock n roll type attitude, they can pull off anything: a strong cut or new products, they wear it with confidence.’
Available online and in-store, the brand creates innovative formulas that solve the hair problems of modern women including a range of shampoos and conditioners, all built to nourish all different types of hair.
Notably, one of the most popular products, the THIRSTY GIRL Coconut Milk Leave-In Conditioner, adds something different than a standard leave-in conditioner, including a patented hyaluronic acid technology to helps seal in moisture and keep hair frizz-free for up to 24 hours.
For more information, visit www.spacenk.com/uk/en_GB/brands/i/igk-hair/.