Online eco-friendly retailer, Hairstory™, have launched its latest haircare range ‘New Wash’, an innovative co-washing solution that offers the whole hair styling package, without the use of a standard shampoo and conditioner.
Each product promises to clean and revive hair that has been abused by detergent, damaged by bleach, and fried by heat styling with a proprietary blend of essential oils and naturally derived saturated cleansers, including a solution with no detergents or synthetic compounds.
Lindsay Kellner, a journalist from Mind Body Green Lifestyle recently stated: “From Day 1 of co-washing using New Wash, I noticed a huge difference in how my hair felt, specifically its texture and the movement. I have fine hair—a lot of it—that’s wavy and typically frizzy. Instead of the unpredictability that always seemed to take over when drying my hair naturally, co-washing made it predictable! It solved the biggest problem I had after giving up heat styling.”
The collection includes Wax, Powder, Hairstory Brush, Heat Spray and many more, promising to bring customers a revolutionary way of haircare.
“I loved the scalp tool that came with the starter pack”, continues Kellner. “I don’t brush my hair daily, only after the shower, but would run through it with my fingers and style loosely with a salt spray, texturizing spray, or dry shampoo as needed in the morning. My hair maintained a hold, volume, and shape that it never had before! This was revolutionary.”
In celebration of its eco-friendly thinking, Hairstory donates 1% of all New Wash purchases to non-profit, water-focused organizations vetted by 1% for the planet.
For more information, please visit: www.hairstory.com/carryus/ .