British hairdressing brand, Indola UK, is excited to announce the launch of its new colour range, XpressColor, which has been unveiled as part of its latest Spring/Summer Smart Street Style collection.
Led by Trade Marketing Manager, Nick Bigganne, at the Easton Regal salon in London, the launch event included a fun buzzer-style competition where Global Ambassadors Paddy McDougall and Andy Smith had just ten minutes each to present their hairdressing expertise.
Both Paddy and Andy showcased their colour, cutting and styling skills, taking inspiration from the XpressColor collection to recreate each model’s look.
As well as the colour launch and new collection reveal, Indola UK also introduced its first ever #SmartSocialCreators team, consisting of ten talented hairdressers from around the country who are passionate about the Indola brand.
The team had the opportunity to attend a number of sessions led by industry experts including professional photographer, Matt Crossick, which focused on tips and tricks to improve their social media, in particular Instagram.
Nick Bigganne said: “I’m thrilled about the brand new #SmartSocialCreators team. Having a group of individuals that are passionate about the Indola brand and coming together for training and events is something we’re all really excited about… Watch this space!”
Abbey Jarrold, Creative Director at Images Hair Design, and member of the #SmartSocialCreators, added: “I had the best day! From start to finish I didn’t stop learning. I’ve always loved adding content to my Instagram page, but I have learnt so much about lighting and angles that I didn’t know! I am really excited to be a part of this team and can’t wait to get involved in more training and events!”
To find out more about Indola UK, visit: http://www.indola.co.uk/en/home.html