Are you looking to market your beauty or hair salon but don’t want to spend a fortune? We speak to Johnny Paterson at Catalyst PR, who has currently been nominated PR manager of the year at the PRCA Awards, for his expert advice on the Top 5 tips for marketing your hair or beauty salon.
1. Recommend a friend
The most powerful tool in marketing your hair or beauty salon is recommendation or word of mouth. However you can encourage your customer to recommend you by offering an incentive. Print some really nice flyers, we would recommend DL size flyers (the size of a narrow envelope) with great artwork. Explain to your client at the end of their service that they could receive discount if they recommend a friend and let them have a couple of flyers to take away with them. If you ensure that each salon staff member does this at the end of every appointment and, of course the customer enjoyed their service, you can expect to see on average 100 new customers per month.
2. Social media
Social media is a very important tool for marketing your hair or beauty salon. With Facebook advertising you can target your potential customers in the local area by age demographic, gender, interests and even how much they earn. Read our previous feature on Social Media for Salon Owners
Facebook advertising is inexpensive with a good campaign starting as little as £25. For more information visit the Facebook Business Manager
3. Text message service
Everybody has a mobile phone and a really simple way of keeping in touch with a client is by text message. For example, you can remind them of an appointment, wish them happy birthday or even say we miss you and haven’t seen you in a while. You can also offer incentives by text to encourage repeat visits.
4. Email marketing
Email marketing is also a great way to stay in touch with your clients. It costs very little and sometimes just the cost of your time. We would recommend using Mailchimp as the service is free as long as you use under 2,500 email addresses.
Use email marketing to tell your customers about latest products, offers or any news. Visit the Mailchimp website for further information.
All too often we can focus on trying to find new customers however our database of existing clients is our greatest asset. Market to them and reward them for their business. Consider loyalty cards and dedicated promos to them where they receive better offers than new clients. For example if you are running a Facebook promotion telling new customers that they will receive 20% off their first visit then why not mention current clients will receive 30% off their next?