People nowadays don’t shop like they used to. They will do their research via Google and social media in terms of prices, customer reviews and their online presence. People want to learn all about the company before entering your salon and booking an appointment. So not having a social page on Facebook or Twitter can be the decider between the two salons. Social media for salon owners is therefore really important.
Around 60% of consumers researching products and services online, learn about a specific retailer or brand through social networking sites. Active social media users are likely to read customer reviews online and even book appointments using the call to action button.
Social platforms such as Twitter, Facebook and Instagram provide us with the ability to have direct communication with customers and buyers daily. For salon owners, social media networking forums are an effective way of creating a sense of community with customers. They allow you to collect important feedback about your products, your services and your business in general. You are also able to share, like, tweet and comment for others to see. So how is social media for salon owners beneficial?
Have you ever heard of Guy Tang, Mark Leeson, Lisa Shepherd or well-known hair salons such as Toni & Guy and RUSH Hair & Beauty? If so then you would know that having social media, Facebook, Instagram and YouTube in particular is a great platform. You can showcase your latest hair collections, current hair trends or amazing colouring work you want to show the world. Once this gets shared, everything will be linked back to your page. This will not only bring you potential likes and follows but also potential clients.
Since social media became popular with almost every company, it has become easier for businesses to interact with their customers. From feedback and queries to promoting special offers and last minute bookings, social media for salon owners has all become possible with Facebook. You are now able to tell your customers exactly what you want before they’ve even stepped through the door! You can even show them the services and products you provide and discuss in detail what the customer wants beforehand.
A way to make social media beneficial to you is to get customers through the door and a great way to do this is to show them the ‘back office.’ Everyone wants to know what you are doing in your day to day life whether it’s about client’s hair or what you get up to in your lunch hour. Use social media to document your every step and build that personal bond between you and your clients. Bring yourself up to date by creating that social page and take advantage of the benefits of letting your customers and new clients know that you exist!