As you will already be very aware, working in the fitness industry is highly competitive. There are so many people trying to make it as a personal trainer or fitness instructor that you have to stay on your toes to get ahead. Your marketing strategy will play a significant part on how successful you are, so it pays to invest some time into marketing your business.
Even if you’re not a marketing expert, don’t worry because we have some proven tips that will help you to get ahead, and stay ahead, of your competitors:
Be visible & provide motivation
Of course, being in and being known around the gym is hugely important. When you’re first starting off you need to go and introduce yourself to your potential clients and make yourself well known. Demonstrate your expertise by giving helpful tips to people who look like they may want some advice and encourage people as much as you can. Most people turn to a personal trainer because they lack the motivation themselves, so giving them positive encouragement will make them want to come back to you for more.
Be unique
As we already mentioned, it is highly competitive out there. Offering the same classes that everyone else does is not going to set you apart from the rest. Advertising something that is fresh and new will give you a unique selling point and therefore a competitive advantage. We all know how exercise fads come and go, with people getting bored with certain classes and on the look out for something different. If you can offer that, then you are on to a sure winner.
In the fitness industry, injuries can happen more frequently than many other lines of work. That is why it is so important that you make sure that you have the relevant insurance to cover you. Specialised insurance policies will give you peace of mind that any unique activities that you offer are covered. So, if you lead the next fitness revolution, we have you covered! Take a look at the long list of activities that we already cover under our Personal Trainer Insurance.
Offers they can’t refuse
Everybody loves a bargain and if you provide offers such as free taster sessions or buy one get one free, you will attract those people who can’t refuse a great deal.
Go digital
Did you know that 81% of shoppers do online research before they make a purchase? The same approach goes for people who are looking for a fitness class or a personal trainer, so your online marketing needs to be good if you are going to attract new clients.
For those who are not very comfortable with technology, this aspect can be a bit daunting but it really shouldn’t be. Using social media accounts such as Facebook and Instagram is a great way to build up a following that you can advertise to. Setting up a Facebook page for your business is quick and easy, Facebook even provides a set up wizard to help you through the various steps and to make your page really effective.
Video is a hugely successful marketing tool right now, so why not get someone to take a quick video recording on a phone of your fitness class/activity? Post it on Facebook and see how it can attract new customers. People don’t want to read through pages of text, a short video that really promotes your services will work much better.
Make sure that you get ahead in the fitness industry by following our marketing tips that are proven to get results. Fitness Gold provides insurance for fitness professionals. See information on our fitness instructor insurance and personal trainer insurance cover.
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