We saw a definite trend for natural looking hair at LFW this season, worked here by James Pecis heading the hair team for KMS with the brief of ‘Fresh Sophistication.’ To complement the array of pastel colours and bold prints running throughout the collection, hair took a more natural, pared back approach. Embracing the models’ individual hair textures and utilizing a small selection of hero products for a product-free look, James and the team created an effortlessly sophisticated style to offset the clothes perfectly.
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Start by boosting the roots with HAIRPLAY Messing Crème, (£17 + VAT), for extreme volume, gradually working down the hair before parting it naturally in the centre.
Next, apply HAIRPLAY Messing Crème, (£17 + VAT), and as it absorbs, use the cold setting on your hairdryer to ‘crash cool’ the hair.
Next up, scrunch, ruffle, and twist the hair, using HAIRPLAY Makeover Spray, (£17 + VAT), to create and build upon the texture. To amplify and enhance the texture, layer through mid-lengths and ends to add bulk for a finished style.
Finish with HAIRSTAY Anti-Humidity Seal, (£21 + VAT), for a smooth finish that makes the hair look product and frizz free whilst controlling fly-a-ways.