It wasn’t so long ago that having a new set of nails came down to choosing whether to go for acrylic, gel or silk and then choosing a colour. However, nail art has become increasingly popular these days and patterns and customised designs are now well-sought after.
Celebrities have been seen out and about rocking amazing nail designs and people now want their nail salons to up their game and offer the same. It takes a real creative flair and a lot of skill to be able to create great nail designs – but you also need a little inspiration too.
Instagram is a great place to get that inspiration. Like any business that wants to advertise visual products, Instagram is the perfect marketing tool. Reaching out to a huge audience, these big name nail artists display they work for the world to see with a quick pic upload and, as more people like the pics and start to follow the business or artist, the easier it is to find the best of the bunch.
Our top 5 nail artist instagrammers are:
Many of the best nail artists are located in NYC, where many celebrities and high profile clients are based. ValleyNYC has salons across the city including in Chelsea and Upper East, and is a highly popular choice for nail art. A quick glance through their recent posts will show you some great examples of their best work, which include delicate designs including national flags, intricate flowers, cute animals and even superhero-themed nails.
London also boasts some fine nail salons and artists and WAH Nails London is one of the top salons in England’s capital. Recent posts include a highly impressive drink cocktails design by their nail artist, Anouska Anastasia. Pastel fade is another excellent design on display and their bridal nail portfolio is top class.
Steph Stone is the darling of Hollywood nails. Artist to the stars and a huge following on Instagram, Steph has achieved so much in the nail art industry. Her customers are said to include Taylor Swift, Miley Cyrus and a host of other hot celebs and it’s easy to see why. From childhood favourites like Care Bear designs to sleek designs ready for the red carpet, Steph is Hollywood’s nail guru.
Naomi Yasuda has established herself as one of the top nail artists in New York with a portfolio of creative designs that really push the boundaries of what can be done with nails. Her Instagram posts reveal that she has a real flair for colourful, playful designs as well as the more refined, detailed ones. See her Tiki Nails post and her Mermaid design, both of which epitomise what she is all about.
Vanity Projects has salons in both NYC and Miami and their mission is stated clearly: ‘Vanity Projects is a luxury concept that merges a high-end nail art atelier with video art programming’. Highly regarded across the nail art community, Vanity Projects is set up in a similar format to an art gallery, where artists take it in turns to come and show their work in ‘exhibitions’. You are unlikely to find a nail salon that can offer the wide range of nail art that Vanity Projects are able to.
Salon Gold also provides insurance for nail salons and insurance for freelance or mobile nail technicians. For further information, please visit our Nail Salon Insurance or Freelance & Mobile Nail Technician Insurance pages.