We joined indie hair brand HairFlair at the luxury Moon & Stars Pampering Event at The May Fair Hotel, to launch their new collection, Waveformers® by HairFlair and the new limited edition Bright as a Star hair accessories and Softhood®. Celebs including Dancing on Ice star Vanessa Bauer; Imogen Thomas; Love Island’s Georgia Harrison; Britain’s Next Top Model’s Victoria Clay, Elite Miami model Lorena Medina; Model & influencer Victoria Brown, DJ & TV personality Jodie Weston, TV personality Danielle Mason; and ITV presenters Naomi Isted and Hayley Sparkes joined press and influencers to choose from a curl menu and while their hair set into shape, they enjoyed a choice of ritual treatments from gel nails, vegan glitter waxing, eyelash extensions, make-up, smudge stick making, tarot reading, sleep therapy, million dollar facials and massage.
HairFlair also showcased their rebranding, including a new logo, website and packaging, as well as beautiful model imagery and videos art directed by Marie Claire’s Lisa Oxenham.
Curlformers® by HairFlair are an easy-to-use tool for heat-free, damage-free curls and waves and leave the hair looking healthy and shiny, with enviable holding power for lasting curls. New Waveformers® work on the same principle of setting hair from damp to dry creating amazing hold, but with a looser result. The tools were used at the Julien Macdonald London Fashion Week Show S/S20 by hairdressers Karine Jackson and Ken Paves (Victoria Beckham, Eva Longoria) who created a glamorous yet modern take on the bouffant.
Guests were also introduced to Styleformers® by HairFlair, a new range of 4 styling products specifically designed to be cocktailed to enhance and nourish curls and waves, optimizing their staying power. Press and Influencers had the chance to use the new limited edition HairFlair Moon & Stars Softhood® which fits most hairdryers – the biggest softhood® on the market, and a game- changer for speedy setting!
Hair was styled by the team who worked on the Julien Macdonald LFW show including Karine Jackson and Sophia Osbourne (Karine Jackson Hair & Beauty); Ashleigh Hodges, Fidel Ranson (Gina Conway Salons & Spas); James Catalano and brand educator Carolyn Walker, and guests were gifted the new limited edition Moon & Star hair accessories, a crescent moon clip and gold metal slide with gem embellishments and 2 sizes of star hair slides.
“HairFlair was thrilled to host the press event at the May Fair Hotel in London – the perfect glamorous location for the relaunch of the brand and our fabulous products to the international press and influencers who, I am happy to confirm, loved the results. As an original Indie Brand, HairFlair is proud to be an inclusive, consumer orientated and focused brand for hair tools and products that really do care for your hair. I am extremely proud of our team who strive everyday to bring our products to both the consumer and the professional stylist to style hair kindly.”
Alexandra Malet, CEO, HairFlair
Kundalini Yoga Teacher and Sound Healing Therapist, Harriet Emily, gave personal tarot card readings, followed by smudge stick creation using sage, rosemary, bay leaves and roses.
All About Lashes created natural, classic lash extensions, ensuring the guests’ eyelashes maintained their health while giving them a fresh look.
Beauty Room by Alex performed two facials, including micro needling and dermaplaning, with a ‘Million Dollar Facial’ combining both treatments to leave the skin smooth, clear and radiant.
L’Araboutique® provided relaxing face and neck massages, using organic, eco friendly skincare products, filled with Middle Eastern ingredients and mineral water.
Sleep Therapy Sessions with Risa Gabrielle gave press and influencers the opportunity to relax and have a one-to-one private session tailored to their sleep patterns and individual needs. Risa provided advice along with exercises to aid healthy sleep rituals.
Ashmira Botanica previewed their not yet launched Vegan Glitter Waxing, offering guests a full waxing menu.
Labs Salon, award winning medispa, performed gel manicures.
Glam by Ghaliah, renowned for her ‘airbrushed’ make up looks provided make-up catered to each individual’s desired style, using an array of different techniques and products.
The Flower Wall Shop provided a white flower wall to act as the centrepiece of the suite. Press and influencers enjoyed utilising the space to capture shots of their volumised, luxurious curls, paired with their new nails, replenished skin, and glamorous make up.
As guests enjoyed their pampering experience, a number of sponsors provided replenishments including Fiji Water, Cannasa CBD Rose & Raspberry Lemonade, and The Brownie God crafted a HairFlair menu of brownie flavours, sporting the HairFlair logo.