If you haven’t heard, or seen already, there is a new game taking over the world with scads of people chasing computerised figments of their imagination. The game has leading people through narrow paths, public parks and even – let’s hope this isn’t the case – into traffic. We are indeed talking about the latest craze of Pokémon Go.
Whether you are addicted to chasing Pokémon or secretly hate any mention of the subject the truth is that it’s happening and people everywhere love it. For those who don’t know what Pokémon is, it was first a craze that started about 20 years ago when the first two video games were released for the Nintendo Gameboy, feeling old yet? Pokémon Go was created in July in the U.S by developers Niantic and the Pokémon Company as a mobile app.
For Pokémon fans, it has caused a stir of excitement for the new release but what is it doing to small businesses? Have we had random people stroll into your business just to simple catch one and then awkwardly leave afterwards? But is there a way it can benefit small businesses (or businesses in general)? There is definitely room to take full advantage with this to try and get more customers through the door.
How your business can benefit from Pokémon Go
Within the game itself there are two central hubs, PokéStops and Pokémon Gyms. While it can be hard to become one of these spots as a business, you could benefit from the ones in close proximity. A PokéStop is a hub where Pokémon Trainers (you) can get items to be used in the game. Pokémon Gyms are where Pokémon Trainers gather to battle with their collected Pokémon. These spots can both usually be found in public places or communities such as statues, train stations, lakes, etc.
To simply benefit you can always apply to have your business or something near you listed as a PokéStop, but getting these requests through to the app developers can be quite hard. That doesn’t mean it’s a no go. As your business may be in a close radius of a PokéStop could work in your favour. It is reported that businesses close to PokéStops are seeing an increase in traffic and sales and this could also work for you. The latest craze has also prompted Yelp to display if a business on its site is located to any PokéStops.
So, this may need a bit of marketing help but take advantage of this infamous game and get Pokémon Go users come walking through your door.