make up beauty instagrammers

Best Of Beauty: Go-To Instagrammers You Need To Follow


Experimental ‘beautorials’, the latest make-up hacks, #honestreviews – Instagram is the reigning champion of all things beauty. But with an infinite stream of accounts, it’s hard to know what’s what when it comes down to who you should be following for the latest beauty trends and tips. Luckily, we’ve made it that tad bit easier. From budding beauty newbies, to the accomplished makeup experts, here are the top beauty-grammers you simply need to follow:

Ellie Costello: @makeupisart_x

A relatively new arrival in the world of beauty bloggers, MAC artist Ellie Costello catapulted to fame with her awe-inspiring ‘terrarium eye’ trend. Channelling everything ethereal, Ellie creates delicate eyelid art using a combination of floral stickers, petals, lash paint and of course, a ton of glitter. And though we can’t argue it’s inspo for everyday makeup wear, we can say you won’t be able to stop scrolling.


From one transformation queen to the next, meet the self-styled ‘human chameleon’, @promisetamang. An absolute, undisputed pro in make-up look-alikes, Promise initially rose to prominence through her YouTube tutorials mastering the likes of Drake, Angelina Jolie and Ed Sheeran. Whilst super impressive, we know you’re probably not too likely to rock up anywhere as Ed anytime soon. But if you are in need of some last minute party ideas, her super cute Disney-inspired pieces will ensure you’re the belle of this year’s fancy dress ball.


For all those favouring the understated, minimalist ‘no make-up make-up’, look away now! From the brazenly bold ‘graphic eye’, to a statement rhinestone pout – all Roshar’s artistry focuses on creating the ultimate impact. Renowned throughout the industry, with his work spanning the covers of Elle, Vogue and Glamour, Roshar perfectly embraces everything outrageous – cue the sparkles and bold lippy.

Glitter lips by @ILuvSarahii?

A post shared by Makeup Clips/Tutorials (@makeup_clips) on


If you’re in need of a quick how-to in this season’s hairdos, help sculpting that perfect power brow, or even slaying McGrath’s glitter lip – look no further. Catering to a wide range of beauty enthusiasts, right through to the most seasoned of make-up pros, this Insta account features a thousand plus, step-by-step tutorials from the most popular beauty-grammers trending now. We’re hooked.


And lastly, the how-to we’ve all been waiting for – an Insta account entirely dedicated to the complex art of contouring. With endless advice on multiple kits, brushes, facial mapping etc., you couldn’t blame even the savviest of beauty folk for a little confusion. But similar to @makeup_clips, it features loads of videos explaining different application techniques, the whos, whys, whats & don’ts – entirely dependent on our face shapes, skin tones and even occasions. Sculpting made simpler!

Who are your favourite beauty Instagrammers to watch? Share your comments with us on Facebook and Twitter.

Salon Gold also provides insurance for freelance and mobile make-up artists. For further information, please visit our Make-Up Artist Insurance page.

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